If you've ever walked into one of Theory's stores or visited their website than you've already been exposed to the unique relationship the brand has cultivated with fashion's top stylists. The campaign is called Theory Fashion Insider Program which invites top stylists to explore the collection and create inspiring looks.
As part of this program, Theory has launched a Style-Off where three of the hottest stylists are pitted against one another for their favorite charity with fans determining the winner. The stylists are Annabel Tollman who has worked with Scarlett Johansson, Jessica Simpson and Cynthia Nixon, Dani Stahl, Style Director at NYLON Magazine and jewelry designer for Lia Sophia and J. Errico, Fashion Director at NYLON Magazine who has worked with Alicia Keys, Sienna Miller and Kanye West. Annabel is competing for OXFAM America, J. Errico is competing for the Hetrick-Martin Institute and Dani Stahl for the Animal Rescue Fund of the Hamptons.
There are three styling challenges. One look must have a sweatshirt, one a pair of shorts and one look must contain an item from Theory's summer jersey capsule collection. The winning look will be announced this Saturday, July 10th at a special VIP party in East Hampton with the winning stylist getting $2500 to donate to their favorite charity.
To vote, go to Theory's Facebook page and also be entered to win a $750 gift card. Voting ends July 9th.