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There's nothing the fashion industry loves more than having two former collaborators partner up to recreate the chemistry that made them so successful the first go round.

Guess has recently unveiled a new advertising campaign shot by world renown photographer Ellen von Unwerth whose work shooting supermodel Claudia Schiffer for the Guess campaigns in the '90's was a publicity coup for all three. For the Fall campaign, von Unwerth drew inspiration from those iconic ads by heading back to Tennessee —the location for the original photoshoot featuring Schiffer. Shot entirely in black & white, the campaign tells the story of three kids in the '50's who go through a transformation as they embark on a road trip through Memphis trying to break into the music scene. On a personal note, I love the Elvis pompadour on Silviu Tolu. Wouldn't it be great if it made a comeback.

Expect to see these ads everywhere you look soon.


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