Wrangler has just launched a new website for Fall for the Wrangler Blue Bell jeans line. The site was created in collaboration with production agency Kokokaka who was the force behind their award-winning Spring 2010 website.

For this go-round they’ve brought back male model Tony Ward who gets tossed about in an industrial landscape thanks to interactive technology that takes the video above and breaks it down in a way that allows fans to throw him from ladders and tear off his clothes. The website actually reminds me of a Tarantino or Robert Rodriguez film where the camp character walks out, gets caught in a freeze frame mid-sentence, then is underlined by a comic book caption. Obviously this is much more sophisticated. Tony Ward gets caught in a freeze frame but instead of camp you get a description of the clothes.

Visit www.wrangler-europe.com to play with Tony yourself.