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A sexy new video on the website of Joe's Jeans kicks off the launch of their new ad campaign. The video shows model Olga Malyuk in a rustic, desert setting, looking out the window longingly and daydreaming of innocently frolicking in a rusty old playground in a pair of Joe's denim shorts and nothing else.

The video was directed by Tao Ruspoli, husband of actress Olivia Wilde, and photographed by Arnaud Pyvka. Expect to see it on billboards in NY and LA soon. Click here to see the full video

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