Diesel is giving fans the chance to create their own slogans on 'Be Stupid' canvas bags using the text style from the Fall ad campaigns. Looking at the word choices, there is just so much opportunity for wackiness I can't even fathom. All you have to do is go to the www.diesel.com and use the super user-friendly template to drag over your word choices to the virtual bag in any combination you choose. If you're a true Diesel fan than I would guess the stupider the better. Then go to select stores on September 10th and have it made.
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