(image courtesy of GQ.com)
Hats off to New York-based menswear designer Billy Reid who has become only the third person to be picked as GQ’s Best New Menswear Designer in America. The competition was founded in 20o8 in partnership with the Council of Fashion Designers of America [CFDA] to recognize the work of up and coming American fashion designers. Recipients of the award are given the opportunity to create an exclusive, limited-edition collection with iconic denim brand Levi’s that will be sold in Bloomingdales.
Levi’s Workwear by Billy Reid is the result of this year’s collaboration with the designer getting unlimited access to the Levi’s archives to create a collection that incorporates the brand’s workwear roots with Reid’s “refined, yet modern tailoring”. A total of ten looks are available in the collection such as a rigid, selvedge 501 jean, a dark indigo, denim button-front shirt and a heavily distressed twill hunting coat with detachable canvas apron.
“In terms of inspiration, our idea was to focus on the workwear and outdoor categories from the early days of the Levi’s brand,” says Billy Reid. “We were able to work with some incredible people in the Levi’s archives and found an old work apron from the turn of the century, complete with its natural wear, tear and stains. The apron became a true muse and its influence is present in each piece of the collection. For example, the hunting jacket has a removable, and fully functioning, pocketed, work apron on the inside. We then used it to design the tote bag, which was developed by folding the apron into a bag shape.”
The collection launched on September 10th during Fashion’s Night Out and will be available at select Bloomingdales, www.bloomingdales.com, Billy Reid stores and www.billyreid.com. The prices range from $45 for a t-shirt to $295 for the hunting coat.
View the collection in it’s entirety at www.gq.com.