G-Star RAW has come up with a way to give us an in-depth glimpse into their world by debuting RAW Magazine for Autumn/Winter 2010.
I was able to get my hands on a copy a few months ago and will admit that my first thought was how much can one brand put in a magazine, but those thoughts were immediately shut down as I browsed the pages. The company has a ton of initiatives and the mag goes into great detail about them. Inside is information about the current ad campaign featuring actress Liv Tyler and chess champ Magnus Carlsen with images from their photoshoot. Also find out about capsule collections like RAW Essentials and special techniques like 3D denim.
During Fashion Week in London, a Pop-up News Kiosk was placed in several busy locations. Currently, at Paris Fashion Week there was a Pop-Up Hijack at the Chanel and Chloe shows. Oh, how I wish I could have seen that.
If you want to get your hands on a copy just visit any G-Star RAW store.