It's Divine Rights of Denim! Forever 21, known for it's insanely low priced, fast fashion apparel is going to carry the premium denim brand starting this October in almost all of it's stores worldwide.
The brand, which normally retails for upwards of $100, will be priced at about $30 a pair which is on par with Forever 21's pricing scheme. Despite the low cost, DRD reps claim that no quality will be sacrificed with the cheaper cost. However, I do wonder, if the quality is what they claim, if it will eat into sales for their more expensive lines. I guess we'll have to wait and see. It wouldn't be so bad to have at least one quality brand at a low cost (remember when Express jeans were cheap. They were everywhere).
The inaugural collection will feature three silhouettes; skinny, straight, and jeggings. Each style will be offered in a variety of washes with plans to expand.