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The holiday season is upon us and when stores began creating those magical wonderlands called window displays no one is immune to the feelings of good cheer and light wallets.

Across the pond on London's New Bond Street, Diesel has unveiled their new holiday window display which is nothing short of a fairytale… a Lord of the Rings, Sleeping Beauty, Brother's Grimm, gothic-style fairytale. The windows are described as "a seething mass of eldritch foliage which imagines a pagan journey to the temple of Diesel Black Gold". Heavy.

I wonder what it would be like if Diesel went "traditional" and tried to do Santa Claus. I bet he'd have on dark scarlet flocking on abraded jeans with matching jacket, tucked into distressed leather boots complete with ski cap and Diesel sunglasses. Hmm, now that's a thought.



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