Since October, Divine Rights of Denim has been sold in Forever 21 stores becoming their first established denim brand and hopefully raising the quality of the jeans being sold there. The prices have been dramatically reduced for the retailers core customers with everything selling for under $30.
We recently got out hands on some images from the new offerings which saves me the trouble of going in there with a camera and being chased out by security. So far, without having touched anything, it looks pretty good. I have a thing for denim dresses and I love the throwback acid washed look. A denim moto vest is also a nice addition to a casual cool wardrobe.
So I guess I'll be making a trip to Forever 21 to take a closer look. I'll let you know what I think.