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7 For All Mankind has teamed up with Denim Therapy, the NYC-based denim repair service to create a Facebook app that allows you to "gift" your Facebook friends and Twitter followers virtual items from the two brands with the possibility to win real items.

All you have to do is "Like" Denim Therapy on Facebook. Then go to the "Seven Days…" tab and choose a gift to give to your friends on either Facebook or Twitter. Give as often as you like over the next seven days because each time you give you will be automatically entered to win Seven jeans of your choice, a brand book, a handbag or a $100 gift card for Denim Therapy.

Two winners will be announced daily. The contest started yesterday so start giving now.