British retailer Debenhams has made a short film for their Debenhams TV series and it’s all about denim. Cue hot guy, in stylish loft, perfectly styled in well-stocked wardrobe of jeans from Jasper Conran, Duffer, Jeff Banks and John Rocha. The film is narrated by Huey Morgan of rock/hip-hop band Fun Lovin’ Criminals.

Watch the video and shop the looks.