5415_STONE ISLAND_SS '011_PREVIEW from Stone Island on Vimeo.

 

 

See Italian brand Stone Island's latest video featuring their Spring/Summer 2011 collection.

The brand has a tendency to keep their videos somewhat simple while playing eerie, futuristic music in the background. Seriously, it put me in a trance —a trance that was broken by the color-changing jacket about 1:16 in.The jacket made me remember that this is a brand that is dedicated to the idea of technology in fashion.

Take a look at the video and tell us what you think? If the music gets to you, try pinching yourself.