Pop sugar

Spring 2011 collection 2

Spring 2011 collection



7 For All Mankind has teamed up with PopSugar.com to become the latest brand, and first denim brand, to create a virtual store for PopSugar's Retail Therapy online game.

The virtual store replicates the inside of the brand's actual shops and is stocked with merchandise from the Spring/Summer 2011 collection.

The game is accessible only through facebook. I checked it out and it's pretty cool. You create your own boutique first and then can visit the boutiques of friends or established brands. Along with Seven jeans, other brands with boutiques are Diane Von Furstenberg and TopShop.




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