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As part of their guerilla-style DIY Project, which consists of Rag & Bone giving models Abbey Lee Kershaw, Sasha Pivovarova, Lily Aldridge and Edita Vilkeviciute a bag of clothes and digital camera, the company has released on online video featuring the girls.

The video is fun and relaxed, but has a voyeuristic quality that only models seem to be able to convey. The full campaign has already been seen on the streets of Manhattan but fans can get in on the DIY action as well by sending in pictures of themselves in Rag & Bone, downloading images from the campaign and entering to win a $1000 voucher to spend at Rag & Bone.