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On my way out of Coterie I happened to see the booth with Denimocracy. I was curious about them because I saw so much color on their racks and two, because, well, I'd never heard of them.

This is not a brand for the faint of heart and definitely for those that prefer to stand out, with bright reds and purples among their jeggings. There was a whole range of coated metallic skinny jeans. When I asked why they'd done this, I was told that their market research told them metallics were making a comeback. Can't really argue with that. This is fashion and everything comes back, so in a sense they could be ahead of the game.

For those that were more conservative they had a premium line called Article VIII. Here you'll find more indigo in selvedge denim shirts and of course flares.


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