Cult of Individuality opened a shop-in-shop on the third floor of the Limelight Marketplace this week. The bungalow-style space is crafted from reclaimed wood from an old barn in upstate New York with relics of Americana scattered throughout. A one-of-a-kind gown made of vintage denim scraps is featured prominently and is sure to have customers gawking over it.

The denim brand's move to the former church is sure to bring a level of cool to the location that was populated with spa products and indie organic brands the last time I walked in there.

The shop will house jeans, denim shirts and outerwear and will be the debut location for the women's collection.