Here's an interesting concept that I can say with certainty my mother would love. IndiCustom, the gurus of mass-customization, at least in jeans, is offering all DenimHunters a 20% discount and a free indi Fit Kit with purchase for Mother's Day. Each kit comes with a measuring tape, fabric samples and a personalized gift card to aid your precious mom while she browses the indiCustom website to create her own jeans.

My mom is always on my case to pick out a pair of jeans for her, but conventional premium brands aren't quite right for her figure (I hope she doesn't read this). Custom may be the way to go. Give her the kit and share your discount with her. Don't be greedy. Make sure you use the code DenimHunter11 when you checkout.