GUESS is getting the most out of their ongoing collaboration with famed photog Ellen Von Unwerth. The images coming out of the campaigns, with their sharp black and white portraits, mimic a nostalgic slice of life and I wouldn't be surprised if they wound up in a coffee table book in the near future. In March, the company announced that actress Amber Heard would be the new face of the brand and now we are able to get a glimpse of the GUESS, Unwerth, Heard mashup.

The premise is a love story set in the style of the westerns of the 1950's and 1960's most evident by the appearance of a cowboy clad Silviu Tulu. Amber looks like a city gal making a reverse "commute" to a small town. Seems unlikely in the real world, but then again look who she has waiting for her.

What do you think of GUESS' new ads?