UK-based denim boutique Donna Ida is running for a cause. On Sunday, September 11th Team Donna Ida, which will include boutique owner Donna Ida Thornton, will run the Adidas Women's 5K Challenge in support of children's charity Jeans for Genes.

Jeans for Genes provides funding for the care and support of children with genetic disorders. They also help fund research into genetics and the development of treatments and cures.

Team Donna Ida is looking to raise £50,000 (about $80,000) in support of the charity. To donate visit the online fundraising page If donating's not enough and you'd like to join the team (and if you live in the UK) you can register here. Everyone who runs will receive a £50 gift voucher to spend at Donna Ida plus an Enza Costa t-shirt designed by famous London designer Simeon Farrar.

Good luck Team Donna Ida!