7 For All Mankind’s has released images from their upcoming Fall 2011 advertising campaign. The campaign was shot by world-renowned photographers Mert Alas and Marcus Piggottf, their third with the brand, and features models Angela Lindvall and Sam Webb.

The images are about "California and denim" so the brand went back to it's roots shooting on location at a private residence in Carpinteria, CA in Santa Barbara County. A behind the scenes video shows the method behind the magic and as with most really good campaigns gives us styling ideas.

Expect to see them in am ad space near you in September.