Surf and Skate brand Billabong has just released a new line of jeans accompanied by a campaign video called "Damn Good Denim". Wow. Straight. Forward. To the point. Wouldn't argue with that if I wanted to.
Set in San Francisco, the film stars Ben Gore of San Francisco's underground skate scene and Australian surfer Wade Goodall.
And about this Damn Good Denim. It's made in California with five fits, seven styles and twenty different washes.