Fidelity Red Jeanonmodel

Wear it like you mean it.

Fidelity Denim released a special edition women’s jean on October 15th in recognition of World AIDS Day, December 1st, 2011. The Fidelity DedicatedDenim initiative will commit 100% of profits (about $100/pair) from sales to the Elizabeth Glaser Pediatric AIDS Foundation. This will help the foundation in its vital work to thwart pediatric HIV and AIDS around the world.

The custom, low-rise skinny jean is available in on-trend red at