Genetic Denim has announced its continued support of Gabrielle’s Angel Foundation for Cancer Research. Following its 2009 special-edition “Gabrielle” jean, Genetic Denim will donate a percentage of sales through the end of 2011 to help fund a cure for cancer. Online shoppers who visit will receive a 10% discount on their entire purchase when they use the code Angel11 from now until December 31, 2011.  50% of the proceeds from these sales will directly benefit the foundation’s cancer research initiatives. And for the rest of this month, to celebrate the foundation’s Angel Ball, Genetic Denim will also donate 25% of all full-priced sales on its entire site.

Gabrielle’s Angel Foundation for Cancer Research was created in 1996 by Denise Rich and her family, in memory of her daughter Gabrielle Rich Aouad who passed away at the age of 27 after a long and valiant struggle with acute myelogenous leukemia (AML). The foundation's mission is to fund basic and clinical medical research in both conventional and integrative disciplines, which focus on prevention, treatment and quality of life issues of leukemia, lymphoma and related cancers. To date, Gabrielle’s Angel Foundation has awarded over $16 million in medical research awards, making it one of the largest non-governmental sources of grant support to blood cancer researchers in the nation. For more information, visit