Swedish denim label d.brand has moved into New York's garment district and is ready to take on U.S. retailers and consumers. Refreshingly easier on the wallet than most other Scandinavian denim labels, the brand is not skimping on the details, providing fresh jean accents and looks for young women and men.
For Spring/Summer 2012, d.brand features bold solid color denims, including red and baby blue. On-trend cutoffs reveal sweet floral print pocket bags, creating juxtaposition with the short-short cut and edgy abrasions and tears. The bleached denim with slate blue seam-pooling and men's jeans and button-fronts with contrasting pockets further the tone-on-tone indigo trend. As this brand dips further into the U.S. market, guys and juniors should lookout for new products, styles and innovations.