G-Star RAW is the first denim brand to open up on iconic Rodeo Drive in Beverly Hills. Known for its craftsmanship and innovative denim and streetwear style, G-Star now has three Los Angeles retail locations—this new location will be the largest. G-Star has expanded rapidly over the last few years, opening stores in the world’s most important fashion metropolises, including Tokyo, Paris, New York and Sydney.
G-Star believes in collaborating with like-minded, passionate, creative people. For the store opening on December 6, the label has invited DJ Mark Ronson to give an in-store performance. Renowned photographer Anton Corbijn, who has shot several campaigns for G-Star, will present a gallery projection showcasing his most rare works.