Denim manufacturer Mavi offers premium denim washes and constructions at more affordable prices because the Turkish brand (which manufactures for some key denim labels) is able to cut out the middleman with its in-house line. Years of experience with cut and finish have led to a strong lookbook for Spring/Summer 2012 that merges the Mediterranean feel of the brand with denim-on-denim Western styles and retro pinup silhouettes. Vibrant solid tones pop alongside washed indigo treatments.
- G-Star Midnight Collection F/W 11
- Civilianaire denim at Atrium New York