True Relgion SS12 ad campaign 1

For its SS12 collection, True Religion celebrates youthful love for adventure and an American lust to wander… principal qualities in the very forming of the country way back when. Articulated through four iconic, wild-at-heart characters, the new ad campaign expands upon Americana heritage, in a story of these archetypes journeying west.

Each character’s experience on the open road offers a fresh interpretation of authentic "Made in America" style. Fearless independence characterizes the restless "Wanderer", who likes to make a statement as long as it gels with her laid-back style. The "Rebel" evokes rock 'n' roll edge with his knows-no-bounds attitude, while the "Maverick" offers a revitalized take on the cowgirl. The 60s-inspired "Bohemian" stays true to her romantic impulses, furthering retro Haight-Ashbury counterculture themes and California living ideals.

True Relgion SS12 ad campaign 2 True Relgion SS12 ad campaign 3 True Relgion SS12 ad campaign 4 True Relgion SS12 ad campaign 5

True Relgion SS12 ad campaign 1

For its SS12 collection, True Religion celebrates youthful love for adventure and an American lust to wander… principal qualities in the very forming of the country way back when. Articulated through four iconic, wild-at-heart characters, the new ad campaign expands upon Americana heritage, in a story of these archetypes journeying west.

Each character’s experience on the open road offers a fresh interpretation of authentic "Made in America" style. Fearless independence characterizes the restless "Wanderer", who likes to make a statement as long as it gels with her laid-back style. The "Rebel" evokes rock 'n' roll edge with his knows-no-bounds attitude, while the "Maverick" offers a revitalized take on the cowgirl. The 60s-inspired "Bohemian" stays true to her romantic impulses, furthering retro Haight-Ashbury counterculture themes and California living ideals.

True Relgion SS12 ad campaign 2 True Relgion SS12 ad campaign 3 True Relgion SS12 ad campaign 4 True Relgion SS12 ad campaign 5