Celebrating its 30-year anniversary, GUESS Jeans is launching a limited-edition capsule collection inspired by its archives. With an ad campaign starring iconic GUESS girl Claudia Schiffer, the jeanswear label's Anniversary Collection is sure to be a standout this spring (available for purchase April 24).
Known for unabashedly sexy campaigns and collections, GUESS has long drawn influence from sultry statement-makers Marilyn Monroe, Brigitte Bardot and Sophia Loren, as well 90s supermodels (and GUESS faces) Anna Nicole Smith, Eva Herzigova and, of course, Claudia Schiffer. The Anniversary Collection of retro replicas includes the 3-zip "Marilyn" jean: the original GUESS jean from 1982. The "Ana" snap pocket jean from 1986 also returns, along with 90s floral jeans and Schiffer's famed 80s-meets-50s lace corset. Graphic boyfriend tees with photographs from GUESS's defining campaigns further underscore the pop culture heritage of this storied label.