Available now in stores, Replay's SS12 collection (along with its various diffusion lines) strikes just the right balance between sophisticated and fun. The We Are Replay sub-brand embodies the core concept of Replay since its founding in the early 80s; the look is laid-back and sexy. I love the edgy patch 'n' repair skinny boyfriends paired with the delicate sheer black top… the ensemble is youthful and carefree enough for juniors yet sophisticated and refined enough for more mature markets.
The main Replay line oozes bohemian attitude with washed-down denim vests, lightweight onesie coveralls and printed maxi skirts. Rolled skinnies and long flares look right with activewear-inspired tops like the slouchy college sweatshirt and paneled baseball jacket. Replay's Maestro collection takes a global approach, presenting a range of ethnic print concepts for harem-style pants and summer dresses.