EMMY ROSSUM COTTON INC 1Emmy Rossum is the latest young starlet to become Cotton spokesmodel. Perusing Cotton's website researching new denim innovations, I found this great interactive shopping guide based on the personal styles within Emmy's closet.

Getting a glimpse, visitors see her favorite everyday items as well as her red carpet show-stoppers. Each piece has an accompanying video with an explanation from Emmy, as well as links enabling purchase. The innovative sliding-scale provides the opportunity for similar items at lower price points. Celebrity style remains an important trend indicator for shoppers, and this interactive guide is a great new resource.