HUDSON JEANS, the iconic brand that combines British cool with LA style, is incorporating TURBOTECH denim technology from partner and world-leading mill ISKO. TURBOTECH takes jeans from raw to vintage in just 30 days, accelerating a process that used to take months or even years. This revolutionary treatment molds 100% cotton denim to each individual's body, creating one-of-a-kind aged creases, whiskering, worn wrinkles, and wallet and pocket lines in just a month. Watch this video of HUDSON creative director Ben Taverniti introducing and explaining this denim technology development.