CALYPSO ST. BARTH and AG ADRIANO GOLDSCHMIED are collaborating on a limited-edition denim print. But before it launches, the brands are asking fans to select which pattern will (literally) make the cut. Hand-painted by CALYPSO creative director Elisa Miller, the three original patterns can be viewed on the labels' shared Pinterest board.
Pinners are encouraged to repin their favorite design; only the pattern with the most repins will make it to production for FW12. Activation will remain live until June 15, at which time both brands will tally pattern repins and select the winning design. Exercise your right to repin at www.pinterest.com/calypsostbarth and www.pinterest.com/agjeans.