Topman's short film, set to the soundtrack of White Noise by Seye, documents a few British lads' day out in London and features famous city tourist attractions as backdrops. Displaying Topman's NewGen T-shirt campaign, the boys show off the quirky, fun and sometimes patriotic print designs by Lou Dalton, Christopher Shannon, James Long, Katie Eary and Sibling. Part of the proceeds go to the British Fashion Council, Princess of Wales Charitable Trust.