LEVI'S created its super-successful Commuter series in response to the daily commutes and routines of urban cyclists. Merging classic Levi's fits and styles with performance fabrics and technical finishes (for comfort, movement and weather conditions), the jeanswear giant has identified a niche, and provided innovative options to meet the needs and expectations of this growing group.

In addition to the Fall 2012 video, check out Hypebeast's interview with Levi's Commuter head designer Jewon Yu