For FW12, GAP takes a new indie direction for its "Shine" ad campaign. While in the past the label has featured mainstream celebrities like Lucy Liu, Katie Holmes and Kriten Stewart, this season they go for rising-star musicians and dancers. American electro-pop duo Karmin, dancer Lil Buck and the Avett Brothers maintain their individual styles in a range of Gap jeans, tops and chinos. Gap-fall-2012-campaign2