I DIG DENIM SS13 2

Swedish childrenswear label I DIG DENIM brings coolness to a market inundated with overt preciousness. Believing that kids bring personality to what they wear (and therefore clothes need not dictate childlike themes), founder and mother-of-two Hanna Clavegard takes fashion for kids seriously. These are jeans that I wish were in my size. Rugged cuts for boys and tomboy styles for girls come in standout bleach-splatter washes and heavy distressing.

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