Strait-forward cuts in multicolors give Australian brand NOBODY DENIM the selling edge on the retail scene. Male consumers are creatures of habit, preferring to develop brand expectations when it comes to product, rather than to see new-fangled styles roll out each season. Once guys find their fit, they're very likely to remain loyal; and replenishment-minded consumers are to be coveted. So if you prefer skinny, slim or strait looks, NOBODY might be your brand. Inspiring envy up north as the Southern Hemisphere heads into warm summer weather, the lookbook highlights a load of jean shorts in fun dyed colors.
- Denim-of-the-Day: Steve McQueen’s Vintage Western
- WRANGLER AUSTRALIA ad campaign Spring/Summer 2012