Shot in Bora Bora, the SS13 campaign for GUESS shows denim in a new light… a sunny one. Getting me through some mid-winter blues, these photos of white sandy beaches and tanned bodies perfectly frame GUESS's new washed denim jackets. 

The campaign previews this season’s Bohemian-influenced breezy dresses and blouses (with high-low hems), geometric tribal motifs, Guess-signature leopard prints, and powdery multicolor dyes. For men, modern cotton blazers and trousers create an updated, sexy look, along with button-front shirts and shorts in layered colors and abstract prints.