Two of my favorite things: blue jeans and sandy beaches. Shot in Malibu, TRUE RELIGION's new campaign, especially the video, reveals a cool, youthful but more sophisticated vibe for the brand.  

“This season, we took inspiration from one of my favorite places in the world–Malibu. We shot on location in Paradise Cove on the beach and boardwalk, and brought the California sensibility of the brand to life, while showcasing our roots in American-made denim. The Spring 2013 collection focuses on True Religion’s strong denim heritage and passion for authenticity and quality.”

– Jeffrey Lubell, Founder and Creative Director

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