WRANGLER EUROPE offers a less overt take on distressed denim this season, going with relaxed washes and soft finishes rather than aggressive bleaching and destruction like other "heritage" brands. This subtle, restrained European sensibility extends to silhouettes as well. Neither skinny nor loose, men's cuts are rugged and relaxed yet pay attention to fit, creating masculine looks. Women's styles hit high on the waist but are by no means high-waisted.
Eco Treated Denim, a highlight of the new collection, shows Wrangler's dedication to sustainability and the environment. The brand has successfully developed treatments that require less water, less energy and fewer chemicals, while still enabling fantastic vintage looks.