I couldn't resist going all hashtaggy in the title because the press release was so full of @'s, hashtags and hyperlinks that I felt inspired. 

Hudson's new ad campaign for Spring 2013 is being called an InstaCampaign. I'll give you three guesses, but you'll only need one to know what the vehicle for getting the message out will be. Instagram! I wonder if this word mash will be the start of other Insta-something or others. Like InstaShoots or InstaTorials. It's catchy. No?

The Spring 2013 InstaCampaign features Hudson's longtime collaborater Georgia May Jagger who is taking a stab behind the camera this time around. She's also brought along her older brother James Jagger and the two have revolved it around the hashtag-friendly phrase #LETYOURSELFGO.

The Instagram photoshoot centers around Georgia May Jagger’s London lifestyle while showcasing styles from the Spring 2013 collection. A behind the scenes video, features Georgia in various locations around London, frolicking with friends, hobnobbing with mohawked, punk types and shooting her own film all in the sepia-toned, polaroid-style of Instagram.

The #LETYOURSELFGO #InstaCampaign is sure to be featured prominently on #INSTAGRAM and #Twitter so if you follow @HUDSONJeans and @GeorgiaMayJagger than you're sure to be privy to all of her #London adventures with her boyfriend @JoshMcKellenUK who is also the bandmate of brother @Turbogeist. Sorry, couldn't resist.