Cult of Individuality's Ethos is a hardcore departure from what we're used to seeing from this brand. While Cult of Individuality's main offerings are pretty mainstream, Ethos is straight up counterculture with slight punk and anarchist elements to it. This line defintely seems to be all about catering to those who seek rebellion. Even the lookbook contains phrases meant to spark non-conformist thought. I can dig it. You know. It's like. Hey. Whatever tickles your pickle.