If you are attending MAGICthis week, make sure you take advantage of the panels and seminars being held. There is a wealth of knowledge to be had and tradeshows are a great way to gather those industry veterans who have such knowledge into one place.
One in particular is sure to be one of the most interesting, but of course I'm biased because it is all about denim! Ever wonder what the process is to make a pair of jeans? Of course you have. You're sourcing at Magic and know it involves a lot more steps and a lot less fanciness than that video fromG-Star, although it was pretty amazing.
The desciption of the panel is the following;
From the cotton fields to the design studios, factory floors and, finally, retail shelves, an all-star panel shares insights into the global sourcing and product strategies, new technologies, marketing tools, dyes and fibers that have impacted the way we produce and sell denim and that will define the future market for the world’s favorite fashion.
Get the rest of the deets below:
10:15 AM – 11:45 AM
DENIM: FROM THE COTTON FIELDS TO THE RETAIL SHELF
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2, ROOM N261
Mark Messura, SVP, GLOBAL SUPPLY CHAIN, COTTON INC.
David Earley, SENIOR DIRECTOR SUPPLY CHAIN MARKETING, COTTON INC.
Vince Gonzales, INDUSTRY VETERAN, CHAUVIN INT’L., BEN SHERMAN, EVISU, MELTIN’ POT, JOHN’S MOTORS, STEVE MCQUEEN, VINTAGE REVOLUTION
Lisa Kline, LOS ANGELES RETAILER, WWW.LISAKLINE.COM