What do you get when a brand favored by horseback riders teams up with a brand popular among motorsports?
The folks at Wrangler and Alpinestars set out to answer that question by collaborating on a limited-edition range called "Wrangler powered by Alpinestars'. Makes me think of a horse on wheels. But then, isn't that essentially what a motorcycle is?
Formula One driver and champ, Kimi Raikkonen is the ambassador on this project which consists of blackjeans in Wrangler's signature style with Alpinestars’ protection technology. The jeans are reinforced at the seat, hip and knee with Kevlar, a protective barrier used to make military body armor and employed in motorsports to resist abrasion and tears. The legs of the jeans are contoured for riding and the vintage-style leather biker jacket is optimized for motorcycle riding with elbows and shoulders shelled in Bio Armor, a specialized polymer/rubber compound used in motorcycle clothing to protect the wearer against impact.
Only 65 jackets and 80 pairs of jeans will be sold and only in seven premium stores in Europe. They will retail for a whopping $400 for jeans and $535 for the jacket.
Click on the image to view the promo video.