UNIQLO is launching a silk and cashmere collection that has some pretty heavy heavyweights behind it.
Olivier Zahm, editor-in-chief of Purple Fashion magazine was brought on board as the visual director of the marketing campaign, hence the beautifully colorblocked photos. British model Lily Donaldson is the face of the silk collection while Chloe Sevigny will be the face of the cashmere collection.
UNIQLO’s new lineup will make silk and cashmere apparel affordable and wearable for every day. Women’s items will be available in 18 different styles and approximately 90 colors and patterns, priced from just $39.90. UNIQLO is also offering cashmere items for men and women in 42 styles and approximately 330 colors and patterns, priced from just $89.90.
Scroll down for a preview of the collection or flip through the lookbook to see it in it's entirety.