Lucky Brand has just launched a line of jeans. Big deal right? Lucky Brand is all about jeans. So what's different about this line of jeans you ask? Actually, you're probably not asking since the answer is already in the title. So I'll cut to the chase.
Lucky Brand's new line of jeans are 100% made in the U.S of A. For those not familiar with the manufacturing process, most apparel, like many other products, are produced overseas due to low manufacturing costs. Therefore, producing a line of clothing solely in the US could be a pretty big deal…in some circles.
Now to the fun part. The denim on denim styling in the lookbook had me at hello. The denim tunic (above) is already on my wishlist and I am surprisingly enamored with the camouflage denim button down. This is major considering I hate camouflage. There is also a liberal addition of bootcut jeans in the collection for those of us who might be experiencing a little skinny jean fatigue. Love the styling, Love the options.