Fun facts for denimheads; to get the vibrancy, the process consists of crocking for color retention and a digital garment wash. I don't know what a digital garment wash is, but it sounds proprietary and quite interesting. Fun facts for the patriotic; everything is made in the US from domestically-sourced materials which is great for the economy. And last but not least. Fun facts for the eco-conscious; the process is environmentally-friendly, using a fraction of water, chemicals and energy used in traditional indigo jeans.

Now for the good stuff. Usually when we think of architectural details we imagine structured silhouettes, lots of angles and neutral colors. But in this case, architectural details are interpreted in a more literal fashion and the patterns remind me of cathedrals, gilded frames and concrete (concrete in an abstract sense). In fact, the women's collection is described as being inspired by "clothing patterns and blueprints". But the most important part is, they manage to accomplish so much detail without being over-the-top and the styles are so wearable. Personally, I already have a look in mind for the gold leaf jeans (above left). I'm thinking, a black sheer high/low wrap top I bought from ASOS (see similar). You can get a glimpse of it at DenimHunt on Instagram. Not the best picture, but ehh. 

Add some sick Giuseppe Zanotti pumps I found on SSENSE (left). Maybe I'd even throw on a white boyfriend blazer and some Daniel Espinosa jewelry. Orrr, maybe I'd just keep it simple with a white tee, platform chucks and jewelry from Gorjana & Griffin. Hmm, decisions, decisions. What do you think? 

The brand is so new that I don't have stockist info or price points yet, so watch this space for updates.  
In the meantime, scroll down to see more images from their debut collection.
UPDATE: The collection is now available at Prices range from $199 for jeans to $359 for a jacket.
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