Market Month Week is over and now I can get to the other good stuff. Lookbooks and editorials!
But first I have to give an honorable mention to the brands that choose to give lookbooks in the form of a USB drive as opposed to emailing a pdf. Don’t get me wrong. Pdfs are cool and I prefer them over a hard book (too much scanning), but they don’t leave the impression that a cleverly branded USB does.
First a USB is easy to track. It’s sitting on my desk so I know how many lookbooks I am going to cover as opposed to having it get lost in a sea of folders on my harddrive. Then there’s the reusable factor. Although not as environmentally friendly as a pdf, I rarely ever throw away a USB. And the more clever the design, the more likely I am to reuse it. Over the years, I’ve gotten some really cool ones like bracelets with a hidden USB in the band and of course, the ones on display above. The little shopping bag from American Eagle is too cute for words. I’ve even give them away to friends after I’m done. When you think about it, it’s pretty genious because the reusable factor means more exposure for brand logos.
What do you think? Do you want one?