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Clockwise from Left: Chip Bergh, Steve Jobs, Mark Zuckerberg

 

 

A new HBO comedy series called Silicon Valley parodies the tech boom of the last few decades by following a group of guys as they launch a startup. But forget all of that…leave it to the guys over at Levi's to notice how the uniform of the Valley is, you guessed it, denim

There’s a scene in the first season of HBO’s new comedy, Silicon Valley, wherein a fictional tech CEO describes the stereotypical organization of coding teams. And while he goes into some detail about the usual suspects of a coding group, we couldn’t help but notice a different common attribute: denim.

Indeed, denim makes more than a cameo in the HBO show, gracing the legs of not only the startup team protagonists, but also the tech titan Peter Gregory (played by the late great Christopher Evan Welch), who invests in them. And while Silicon Valley might be the funniest outpost to correlate denim with the tech world, it certainly isn’t the first.

Tech startups are the hallmark of today's successful entrepreneur and you know what they say, if you want to be successful you have to emulate successful people. Yeah you could spend hours and a good chunk of your youth creating a new app, but it might be easier just to buy a pair of jeans. Yes, I think I'll go with that.

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